[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gepardo.cz\/jak-se-neztratit-na-trhu\/#Article","mainEntityOfPage":"https:\/\/www.gepardo.cz\/jak-se-neztratit-na-trhu\/","headline":"Jak se neztratit na trhu?","name":"Jak se neztratit na trhu?","description":"Byznys m\u016f\u017ee b\u00fdt p\u011bkn\u011b tvrd\u00fd, proto\u017ee se nikdo na nikoho neohl\u00ed\u017e\u00ed a ka\u017ed\u00fd si jde tvrd\u011b za sv\u00fdm. Na jednu \u00fasp\u011b\u0161nou firmu p\u0159ipadaj\u00ed des\u00edtky a mo\u017en\u00e1 i stovky ne\u00fasp\u011b\u0161n\u00fdch spole\u010dnost\u00ed, kter\u00e9 trh semlel. D\u016fle\u017eit\u00e9 je b\u00fdt proaktivn\u00ed, pou\u017e\u00edvat selsk\u00fd rozum a n\u00e1sledovat p\u00e1r jednoduch\u00fdch z\u00e1sad. Jedn\u00edm z\u00a0nejz\u00e1sadn\u011bj\u0161\u00edch tip\u016f je neprod\u00e1vat produkty, ale zam\u011b\u0159it se na […]","datePublished":"2019-09-13","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.gepardo.cz\/author\/#Person","name":"","url":"https:\/\/www.gepardo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gepardo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gepardo.cz\/wp-content\/uploads\/img_a354751_w3805_t1569330717.jpg","url":"https:\/\/www.gepardo.cz\/wp-content\/uploads\/img_a354751_w3805_t1569330717.jpg","height":0,"width":0},"url":"https:\/\/www.gepardo.cz\/jak-se-neztratit-na-trhu\/","about":["Firmy"],"wordCount":577,"articleBody":"Byznys m\u016f\u017ee b\u00fdt p\u011bkn\u011b tvrd\u00fd, proto\u017ee se nikdo na nikoho neohl\u00ed\u017e\u00ed a ka\u017ed\u00fd si jde tvrd\u011b za sv\u00fdm. Na jednu \u00fasp\u011b\u0161nou firmu p\u0159ipadaj\u00ed des\u00edtky a mo\u017en\u00e1 i stovky ne\u00fasp\u011b\u0161n\u00fdch spole\u010dnost\u00ed, kter\u00e9 trh semlel. D\u016fle\u017eit\u00e9 je b\u00fdt proaktivn\u00ed, pou\u017e\u00edvat selsk\u00fd rozum a n\u00e1sledovat p\u00e1r jednoduch\u00fdch z\u00e1sad.\tJedn\u00edm z\u00a0nejz\u00e1sadn\u011bj\u0161\u00edch tip\u016f je neprod\u00e1vat produkty, ale zam\u011b\u0159it se na poskytov\u00e1n\u00ed \u0159e\u0161en\u00ed. A\u0165 se n\u00e1m to l\u00edb\u00ed nebo ne, z\u00e1kazn\u00edci nevyhled\u00e1vaj\u00ed na\u0161i zna\u010dku. Z\u00e1kazn\u00edci maj\u00ed n\u011bjak\u00fd probl\u00e9m a pouze hledaj\u00ed \u0159e\u0161en\u00ed, kter\u00e9 jim s\u00a0n\u00edm dok\u00e1\u017ee nejl\u00e9pe pomoci a poskytuje nejv\u00edce u\u017eitku za co nejlep\u0161\u00ed cenu. Pochopiteln\u011b existuj\u00ed v\u00fdjimky, kdy n\u011bkter\u00e9 firmy si vybudovaly tak silnou zna\u010dku, \u017ee ji jejich klienti vyhled\u00e1vaj\u00ed, p\u0159esto\u017ee konkurence nab\u00edz\u00ed v\u00fdhodn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed. Plat\u00ed to zejm\u00e9na u m\u00f3dn\u00edch zna\u010dek, kter\u00e9 poskytuj\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm ucelenou image.\t\tV\u00a0dne\u0161n\u00ed dob\u011b je rozhoduj\u00edc\u00ed m\u00edt cel\u00fd ekosyst\u00e9m produkt\u016f a slu\u017eeb, kter\u00e9 zah\u00e1\u010dkuj\u00ed u\u017eivatele u na\u0161\u00ed firmy. V\u00a0takov\u00e9m p\u0159\u00edpad\u011b je t\u011b\u017ek\u00e9 se z\u00a0ekosyst\u00e9mu odh\u00e1\u010dkovat a p\u0159ej\u00edt ke konkurenci. V\u0161imn\u011bte si, \u017ee v\u0161echny velk\u00e9 firmy si v\u00fdznam komplexn\u00edho ekosyst\u00e9mu produkt\u016f a slu\u017eeb. Nap\u0159\u00edklad technologick\u00e9 firmy jako Apple, Google nebo Microsoft jsou t\u00e9to strategie z\u00e1\u0159n\u00fdm p\u0159\u00edkladem. Jakmile si koup\u00edte iPhone d\u00e1v\u00e1 smysl si k\u00a0n\u011bmu koupit i MacBook, abyste si za\u0159\u00edzen\u00ed snadno propojili. Nav\u00edc z\u00edsk\u00e1te cloudov\u00e9 \u00falo\u017ei\u0161t\u011b, nakoup\u00edte aplikace, kter\u00e9 byste na Androidu museli nakupovat znovu a r\u00e1zem se v\u00e1m nechce ani pomyslet na zm\u011bnu. V\u00a0budoucnu u\u017e potom nakupujete jen produkty jedn\u00e9 zna\u010dky.\tUv\u011bdomte si, \u017ee produkty neprod\u00e1vaj\u00ed jejich vlastnosti, ale v\u00fdhody, kter\u00e9 produkty z\u00e1kazn\u00edkovi p\u0159inesou. Jak\u00fdm zp\u016fsobem pom\u00e1h\u00e1 produkt \u0159e\u0161it probl\u00e9m z\u00e1kazn\u00edky.\t\tUd\u011blejte si pr\u016fzkum trhu, ne\u017e se pust\u00edte do sv\u00e9ho byznysu. Pr\u016fzkum v\u00e1m pom\u016f\u017ee si vyprofilovat c\u00edlov\u00e9ho z\u00e1kazn\u00edka. Statistiky v\u00e1m pomohou odpov\u011bd\u011bt si na ot\u00e1zky, s\u00a0jak\u00fdmi probl\u00e9my by m\u011bly produkty z\u00e1kazn\u00edk\u016fm pom\u00e1hat. V\u017edy je pot\u0159eba optimalizovat sv\u00e9 ceny. Nap\u0159\u00edklad klesaj\u00edc\u00ed ceny nemus\u00ed nutn\u011b zv\u00fd\u0161it prodej, ale zaru\u010den\u011b to sn\u00ed\u017e\u00ed mar\u017ei. U pr\u00e9miov\u00fdch zna\u010dek m\u016f\u017ee naopak sni\u017eov\u00e1n\u00ed cen po\u0161kodit v\u00a0o\u010d\u00edch z\u00e1kazn\u00edk\u016f pov\u011bst zna\u010dky. Jak optimalizovat cenu bez sn\u00ed\u017een\u00ed cen? Poskytn\u011bte z\u00e1kazn\u00edkovi \u201eexkluzivn\u00ed\u201c v\u00fdhodu, kterou u konkurence nedostane. Ob\u010das se d\u00e1 optimalizovat cena i zm\u011bnou um\u00edst\u011bn\u00ed produktu. Jak? Prod\u00e1v\u00e1te t\u0159eba hodinky a chcete prodat v\u00edce t\u011bch za 5\u00a0000 K\u010d m\u00edsto t\u011bch za 2\u00a0000 K\u010d? Jednodu\u0161e postavte ty za 5\u00a0000 K\u010d vedle hodinek za 10\u00a0000 K\u010d. Z\u00e1kazn\u00edci toti\u017e podv\u011bdom\u011b \u0159e\u0161\u00ed kontext.\tV\u011bt\u0161\u00ed \u00fasp\u011bch slav\u00ed spole\u010dnosti s\u00a0p\u0159\u00e1telsk\u00fdm person\u00e1lem, kter\u00fd se chov\u00e1 slu\u0161n\u011b k\u00a0z\u00e1kazn\u00edkovi a ochotn\u011b mu vyjde vst\u0159\u00edc s\u00a0jeho po\u017eadavky.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se neztratit na trhu?","item":"https:\/\/www.gepardo.cz\/jak-se-neztratit-na-trhu\/#breadcrumbitem"}]}]