[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gepardo.cz\/televizni-kampan-facebooku\/#Article","mainEntityOfPage":"https:\/\/www.gepardo.cz\/televizni-kampan-facebooku\/","headline":"Televizn\u00ed kampa\u0148 Facebooku","name":"Televizn\u00ed kampa\u0148 Facebooku","description":"P\u0159\u00edprava nejv\u011bt\u0161\u00ed kampan\u011b v\u00a0historii t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b se pr\u00e1v\u011b te\u010f bl\u00ed\u017e\u00ed k\u00a0vrcholn\u00fdm f\u00e1z\u00edm p\u0159ed spu\u0161t\u011bn\u00edm. Facebook je nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed a nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 na sv\u011bt\u011b, a spu\u0161t\u011bn\u00ed tak masivn\u00ed kampan\u011b bude jist\u011b jednou z\u00a0nejv\u011bt\u0161\u00edch a nejmasov\u011bj\u0161\u00edch kampan\u00ed v\u016fbec. Jak\u00fd m\u00e1 kampa\u0148 \u00fa\u010del? Propagovat novou mobiln\u00ed funkci aplikace Facebook pro chytr\u00e1 mobiln\u00ed za\u0159\u00edzen\u00ed. T\u00edm je \u017eiv\u00e9 video. […]","datePublished":"2016-09-16","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.gepardo.cz\/author\/#Person","name":"","url":"https:\/\/www.gepardo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gepardo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.gepardo.cz\/televizni-kampan-facebooku\/","about":["Www"],"wordCount":443,"articleBody":"P\u0159\u00edprava nejv\u011bt\u0161\u00ed kampan\u011b v\u00a0historii t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b se pr\u00e1v\u011b te\u010f bl\u00ed\u017e\u00ed k\u00a0vrcholn\u00fdm f\u00e1z\u00edm p\u0159ed spu\u0161t\u011bn\u00edm. Facebook je nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed a nejv\u011bt\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 na sv\u011bt\u011b, a spu\u0161t\u011bn\u00ed tak masivn\u00ed kampan\u011b bude jist\u011b jednou z\u00a0nejv\u011bt\u0161\u00edch a nejmasov\u011bj\u0161\u00edch kampan\u00ed v\u016fbec.Jak\u00fd m\u00e1 kampa\u0148 \u00fa\u010del? Propagovat novou mobiln\u00ed funkci aplikace Facebook pro chytr\u00e1 mobiln\u00ed za\u0159\u00edzen\u00ed. T\u00edm je \u017eiv\u00e9 video.Kde bude tato kampa\u0148 zve\u0159ej\u0148ovan\u00e1 a jak\u00e9 druhy reklamy m\u00e1 Facebook v\u00a0pl\u00e1nu za\u0159adit? Facebook nechce p\u016fsobit reklamu jen na internetu, ale tak\u00e9 v\u00a0televizi, na billboardech nebo jin\u00fdch klasick\u00fdch marketingov\u00fdch prost\u0159edk\u016f.Jak\u00e9 jsou funkce \u017eiv\u00e9ho videa? Jedn\u00e1 se Facebook live aplikaci, tedy sd\u00edlen\u00ed \u017eiv\u00fdch vide\u00ed. Kdokoli z\u00a0u\u017eivatel\u016f bude schopen nahr\u00e1vat v re\u00e1ln\u00e9m \u010dase video, kter\u00e9 m\u016f\u017ee ihned sd\u00edlet pomoc\u00ed soci\u00e1ln\u00ed s\u00edt\u011b facebook, ani\u017e by p\u0159itom musel video nato\u010dit jinde a potom na facebook a\u017e publikovat prost\u0159ednictv\u00edm p\u0159\u00edsp\u011bvku. Autor m\u016f\u017ee k\u00a0videu p\u0159idat koment\u00e1\u0159 a jeho p\u0159\u00e1tel\u00e9 mohou toto video d\u00e1le komentovat a tak\u00e9 sd\u00edlet. Facebookov\u00e1 upozorn\u011bn\u00ed v\u00e1m rovn\u011b\u017e daj\u00ed v\u011bd\u011bt, \u017ee n\u011bkdo pr\u00e1v\u011b nat\u00e1\u010d\u00ed video.Kde je probl\u00e9m? Tato aplikace zat\u00edm p\u0159\u00edli\u0161 mnoho pozornosti nep\u0159it\u00e1hla. U\u017eivatel\u00e9 Facebooku o n\u00ed v\u016fbec nev\u011bd\u00ed, nebo o ni nemaj\u00ed z\u00e1jem. Facebook se pokou\u0161\u00ed na tuto aplikaci upozornit prost\u0159ednictv\u00edm reklamy, ale tak\u00e9 plat\u00ed slavn\u00fdm osobnostem, aby o t\u00e9to aplikaci ve\u0159ejn\u011b mluvily nebo rovnou t\u00edmto zp\u016fsobem zve\u0159ejnily na sv\u00fdch str\u00e1nk\u00e1ch \u017eiv\u00e1 videa. O tuto aplikaci ale st\u00e1le nen\u00ed p\u0159\u00edli\u0161 velk\u00fd z\u00e1jem.Pro\u010d m\u00ed\u0159\u00ed na televizn\u00ed obrazovky? Zd\u00e1 se, \u017ee je Facebook touto aplikac\u00ed posedl\u00fd, jeliko\u017e se rozhodl vlo\u017eit nemal\u00fd kapit\u00e1l do jej\u00ed propagace. Zat\u00edm je soci\u00e1ln\u00ed s\u00ed\u0165 st\u00e1le ne\u00fasp\u011b\u0161n\u00e1.Co tvrd\u00ed znalci? Trh je aplikacemi p\u0159ehlcen. Na t\u00e9to b\u00e1zi, tedy pos\u00edl\u00e1n\u00ed a sd\u00edlen\u00ed \u017eiv\u00fdch vide\u00ed, jsou zalo\u017een\u00e9 jin\u00e9 aplikace, nap\u0159\u00edklad Instagram nebo Snapchat, kter\u00e9 maj\u00ed v\u00a0pov\u011bdom\u00ed u\u017eivatel\u016f nejv\u011bt\u0161\u00ed ohlas. Nav\u00edc se zd\u00e1, \u017ee nejinovativn\u011bj\u0161\u00ed, tedy nejmlad\u0161\u00ed a nejv\u011bt\u0161\u00ed, klientela Facebooku, co\u017e jsou lid\u00e9 mezi patn\u00e1ct\u00fdm a p\u011btadvac\u00e1t\u00fdm rokem, z\u00a0Facebooku ut\u00edkaj\u00ed k\u00a0jin\u00fdm, men\u0161\u00edm spole\u010dnostem a soci\u00e1ln\u00edm s\u00edt\u00edm, jako jsou Tumblr, Snapchat nebo Instagram.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Televizn\u00ed kampa\u0148 Facebooku","item":"https:\/\/www.gepardo.cz\/televizni-kampan-facebooku\/#breadcrumbitem"}]}]